6 Steps to Start a Coupon Website with WordPress and Tips to Succeed

start a coupon website with wordpress

start a coupon website with wordpress

Coupon websites have become increasingly popular, offering consumers a convenient way to save money while shopping. If you’re interested in starting a coupon website, WordPress provides a flexible and user-friendly platform to bring your vision to life. In this article, we will outline six steps to help you start a coupon website using WordPress and share valuable tips to succeed in this competitive industry.

Step 1: Choose a domain name and hosting

The first step is to choose a domain name that reflects the purpose and niche of your coupon website. Consider a name that is memorable, relevant, and easy to spell. Once you have a domain name, select reliable hosting to ensure your website is accessible and performs well. Look for hosting providers that offer good uptime, fast loading speeds, and excellent customer support.

Step 2: Install WordPress and select a theme

Next, install WordPress on your hosting account. WordPress is a popular content management system known for its user-friendly interface and extensive theme options. Select a theme that suits the design and functionality requirements of your coupon website. Look for themes that offer customization options, responsive layouts, and coupon-related features.

Step 3: Install a coupon plugin or theme

To add coupon functionality to your website, install a coupon plugin or theme. There are various options available, both free and premium. Evaluate different plugins or themes based on features, compatibility with your chosen theme, and user reviews. Customize the plugin or theme to match your branding and create an appealing coupon presentation.

Step 4: Populate your website with coupons

Research and gather coupons from various sources to populate your website. Approach brands and retailers directly to secure exclusive deals for your audience. Organize coupons into relevant categories and subcategories for easy navigation and searchability. Provide accurate and up-to-date information for each coupon, including expiration dates, terms, and conditions.

Step 5: Promote your coupon website

Implement SEO strategies to improve your website’s visibility in search engines. Conduct keyword research to identify relevant search terms for your target audience. Optimize your website’s meta tags, headings, and content with these keywords. Additionally, utilize social media platforms to share coupons, engage with your audience, and drive traffic to your website. Consider email marketing to reach a wider audience and send personalized offers to subscribers.

Step 6: Monetize your coupon website

There are various ways to monetize your coupon website. One option is affiliate marketing, where you earn a commission when users make purchases through your referral links. Join affiliate programs of brands and retailers featured on your website. Another option is to display advertisements from ad networks relevant to your audience. Establish partnerships with brands and retailers to offer exclusive deals and increase your earning potential.

Tips to succeed with your coupon website

To succeed in the competitive coupon website industry, consider the following tips:

  1. Focus on user experience: Provide a user-friendly interface, easy navigation, and a seamless coupon redemption process. Ensure your website is mobile-responsive for users on smartphones and tablets. Regularly update your coupons and remove expired ones to maintain relevance and user trust.
  2. Provide valuable, up-to-date coupons: Focus on offering exclusive deals and discounts that provide real value to your audience. Regularly update and verify your coupons to ensure accuracy and availability.
  3. Regularly update and maintain your website: Keep your WordPress installation, themes, and plugins up to date to ensure optimal performance and security. Regularly backup your website to protect against data loss.
  4. Analyze data and user feedback: Use analytics tools to track user behavior, identify popular coupons, and understand your audience’s preferences. Collect and analyze user feedback to continually improve your coupon offerings and website experience.


Starting a coupon website with WordPress can be a rewarding venture, providing a valuable service to consumers while earning income through partnerships and advertisements. By following the six steps outlined in this article and implementing the tips for success, you can establish a successful coupon website that attracts and retains an engaged audience.

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